This weekend it was the 4th annual Architecture & Design Film Festival at the TriBeCa Cinema, and I was so happy to have gone to see Design is One: Lella & Massimo Vignelli by Kathy Brew and Roberto Guerra. The Vignelli's are an Italian born design duo (partners in work and life) who are amongst the worlds most influential to designers. Whether you know them by name or not, their work, especially to New Yorkers, is all around us. Having designed the New York Subway map and signage system, the logo for companies like Ford, Bloomingdales and American Airlines, the Vignelli's have helped to shape the world of design we know and this wonderfully edited movie helped outline their immense body of work and passion for design. A selection of their incredible and diverse portfolio of work below:
Dual Time Watch - Nova 68
One of the things I find the most inspiring is their motto: If you can't find it, design it. This movie left me feeling invigorated, impassioned and excited about design. All too often I find myself craving inspiration and feeling like I have to settle for what is available. It is very refreshing to have heard them speak in the movie about how they questioned things in the early years of their career and have gained confidence and support over time - work and passion do pay off! They are not afraid of a challenge - whether a piece of furniture, interior or book layout - and have helped me remember that sometimes less is more. As designers we don't always have to be re-inventing the wheel, however we do have to be constantly thinking about the world we live and interact with and how we can have an effect on it. I highly recommend seeing this amazing movie and would love to hear thoughts and comments from all of you who already have.
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